Virgin Media Ireland has opened a promotion that pays one winner EUR 800 (roughly $900) to play Grand Theft Auto VI for eight hours, about EUR 100 an hour, and keep a free copy. Entrants must live in the Republic of Ireland, hold a public Instagram or TikTok account and submit a 100 to 200 word application on the company's website.
Applications close November 15, and the winner is contacted within seven days. They then have one week to log the eight hours, which can be split across sessions, and must post an honest review on social media tagging Virgin Media Ireland. The game launches November 19 on PS5 and Xbox Series X|S.
Why it matters: it is a telecom's marketing stunt, not a Rockstar program, but it shows how far brands are leaning on launch hype. It has no effect on prices, editions or pre-order bonuses.